📈 A Business Model Calms Chaos

Read time: 5 min

Most solopreneurs I meet don’t have a financial model.

They have a rough idea of what they charge.
A gut feel for how much they work.
And maybe a spreadsheet someone gave them once… that they haven’t opened since March.

But without a working model, you’re not running your business. You’re reacting to it.

You don’t need more hustle. You need a model that tells the truth.

I’ve worked with dozens of solopros and small consultancies who were doing all the things—but still felt scattered.

They didn’t have a people problem.
Or a pricing problem.
They had a clarity problem.

Once they built a model, even a basic one, they could see exactly:

• Where the profit was hiding

• What their team or hours actually needed to look like

• Whether their offers were commercially viable

• And if their strategy passed the bullshit test

Suddenly, they weren’t guessing anymore.
They were deciding.

Here’s how I use mine.

I don’t come from a finance background, and in fact I used to avoid the numbers because it felt overwhelming.

But when I built my own model, just a simple, constraint-led tool, I could finally make decisions without spiralling.

I could ask:

• Can I afford to take Fridays off next quarter?

• What needs to be true to hit a $15K/month baseline?

• What happens if I retire Offer B and double down on Offer A?

The model didn’t just give me answers.
It gave me permission to cut what wasn’t working and invest where it mattered.

What a good model actually does:

Acts as a decision filter

• Should I launch this? Hire help? Say yes to that project? → Check the model.

 Stops emotional spiralling

• “I feel like it’s all too much.” → “Actually, I’m fine for another 3 months if I hit 2 sales.”

 Protects your time and energy

• You start doing less. But smarter.

 Gives you cash confidence

• You know what you can afford, what’s coming, and what’s fluff.

How to build your model in 3 steps (No MBA required)

1. Start with a non-negotiable constraint
This is your anchor.
Maybe it’s take-home pay. A time cap. A revenue goal.
Pick one. Everything else bends around it.

2. Map your revenue + margins
What are you actually selling?
How much do you really keep after delivery?

Even this step alone is eye-opening. Many people discover their best-selling offer is barely breaking even.

3. Back into your expenses
Now you can ask:

• What can I afford to pay myself and others?

• Where am I leaking cash?

• Is this business actually worth it?

Done right, this takes about 90 minutes.

Building a model won’t restrict you.

It will liberate you.

If you’re stuck in indecision, overwhelmed, or spread too thin—build a model.

Not a perfect one.
A useful one.

You’ll stop saying yes to things “just in case.”
You’ll start acting like the CEO of your business—not just the technician inside it.

Want to build your model with me?

I run Financial & Commercial Clarity Coaching — a fast, founder-led process to get your model built and working.

No finance jargon, just working towards clarity and confide together.

👉 Book your sprint session here

Keep thinking commercially & thanks for being here,
Taural

Helping experts think commercially and act decisively.